How knowledge, attitudes, communication systems, innovation attributes, and structural constraints influence adoption decisions in agriculture, especially in smallholder and climate-vulnerable settings.
My doctoral work focuses on small-scale dairy farmers in Tharparkar, Sindh, Pakistan, examining the cognitive, communicative, and structural factors shaping willingness to adopt recommended dairy farming practices.
I study how extension agents, mobile communication, mass media, and local networks influence the spread of agricultural knowledge and support technology adoption in rural settings.
My broader interest lies in designing extension strategies that fit farmers’ real contexts, priorities, and constraints rather than relying on one-size-fits-all recommendations.
Through my exchange work in Japan, I have also explored farmer awareness and perceptions of MIDORI rice practices in Itoshima, connecting sustainable agriculture with diffusion and adoption perspectives.
Quantitative, cross-sectional, and descriptive-correlational designs, with strong interest in survey-based field research and applied agricultural extension studies.
Experience in multistage sampling, questionnaire adaptation, local-language translation, pilot testing, enumerator training, and field deployment for data quality assurance.
SPSS, AMOS, and R for descriptive analysis, reliability checks, regression, moderation analysis, statistical visualization, and interpretation.
I work with questions that connect theory and practice, especially where innovation adoption depends on behavioural readiness, institutional support, and system fit.
I welcome collaborations in agricultural extension, farmer adoption studies, rural development, survey-based research, and sustainable agriculture.
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